Every nonprofit needs volunteers. Corporate volunteers are great except they normally are made to do things they don’t want to do, when they don’t want to do it. The key to grabbing a corporation’s attention and having a sustainable relationship with their employees is to cater to there needs. Here’s how.
1. Appeal To Their Talents
If you are pitching a technology company, for example, don’t go and ask them to build a house or volunteer at the park for a day. Ask them to do social media, create an internal portal for you, help you build a website, teach you SEO, etc. People like to do what they are good at. They feel uncomfortable doing things they are not good at, things they don’t think they are good at, or things they are unsure if they are good at. If your nonprofit has various needs, make sure you are defining an audience and pitching to certain companies that can fulfill those needs with the talent they already have.
2. Discuss Retention
Most times, when CEO’s think of allowing their employees to volunteer during work hours they think of one thing – loss. Loss of work time, loss of profit, loss of productivity, etc. But when a nonprofit engages the leadership of a company in conversations about the abilities of volunteering to increase an employee’s overall well being – they listen up. Make sure to include in a conversation with a CEO the power of volunteering to increase an employee’s productivity. If an employee feels good about that day last week they volunteered during work hours, they are more likely to be happy when they come in the rest of that week and the next week and the next week. A day “off” can do wonders for employee morale. When employee morale is higher, then productivity is higher, causing an increase in profits and the value of work time.
3. Talk About Productivity
Going along with number 2, if employees are happy and more productive, they are likely to have higher retention rates thus decreasing costs for talent recruitment and management.
4. Mention Skill Improvement
Make sure for profits know that not only are their employees getting to use the skills that they already have, they might be fine tuning them by putting them to work in a new situation. Many employees get weighed down by the monotony of an office job. Doing the same thing everyday can get exhausting. By allowing employees to volunteer based on skills, you can help a for profit revitalize their employees’ skills by allowing them to do similar tasks but in different settings. The challenge might be just enough to help them realize why they love their jobs again.
5. Tell The Story
All for profits have their bottom line in mind. Introduce them to the idea of a triple bottom line and ensure them that telling customers about the impact their employees made as volunteers is a sure way to increase brand loyalty and profits.